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Working with Large Language Models (LLMs) can often feel like a black box. You give it a prompt, and it generates a response. But for brands and content creators aiming for high AI Visibility - the likelihood that LLMs like ChatGPT, Claude, and Perplexity accurately mention and describe them, simply

Have you ever asked an AI a question and received a generic, unhelpful, or completely off topic answer? You’re not alone. The key to unlocking the true potential of large language models (LLMs) like ChatGPT, Claude, and Gemini isn't just about using the tools-it’s about learning

Introduction: Demystifying the Black Box The conversational abilities of models like ChatGPT, Gemini, and Claude have captivated the world. These systems have moved from the realm of science fiction into our daily lives, assisting with everything from writing emails to generating code. Yet, for many, the inner workings of these

The digital landscape is changing at a rapid pace. As conversational AI becomes the new search engine for millions, a brand's success is no longer just about ranking in a list of links. It's about being recognized, understood, and recommended by AI—a new key performance

The digital landscape is rapidly transforming. As conversational AI and Large Language Models (LLMs) become increasingly integral to how people find and understand information, the traditional rules of Search Engine Optimization (SEO) are no longer enough. This is why Mention Network has pioneered Generative Engine Optimization (GEO), a strategic framework

In the ever-evolving world of digital marketing, the organic click has long been the primary measure of success. For years, the goal was simple: rank at the top of the search engine results page (SERP), earn the click, and drive traffic to your site. This traditional model, however, is being

In the past, the user journey was a straightforward path: a person had a question, they typed keywords into a search bar, and they clicked a link to find an answer. This familiar pattern, however, is undergoing a profound transformation. The rise of conversational AI is not just changing the

In today's digital landscape, both traditional search engines and large language models (LLMs) help us access and understand information. While they share the goal of knowledge retrieval, the underlying technologies and processes are fundamentally different. This is why Mention Network coined the term Generative Engine Optimization (GEO)—a

The landscape of digital interaction has been fundamentally reshaped by large language models (LLMs) like ChatGPT, Gemini, or Claude. For brands and content creators, it's no longer enough to just optimize for search engines; a new approach is necessary. The key is understanding and influencing AI model behavior—

The way we find information online is undergoing a seismic shift. For decades, the internet has been dominated by traditional search engines, where we type in keywords and sift through pages of blue links. But with the rapid rise of large language models (LLMs) like ChatGPT, Gemini, and Claude, the

The digital front door is no longer a list of blue links; it's a conversational answer from an AI. This fundamental shift from searching to asking has created the need for a new discipline beyond traditional Search Engine Optimization (SEO). Welcome to Generative Engine Optimization (GEO), the framework

You asked ChatGPT a simple question about your brand, and it gave a confident, yet completely wrong, answer. It’s a jarring and increasingly common discovery for brand managers everywhere. The 2025 Edelman Trust Barometer special report on AI revealed that 58% of consumers report losing trust in a brand

The simple recommendation engines of the past—"Customers who bought X also bought Y"—are quickly becoming relics. We are entering a new era where sophisticated AI advisors, powered by Large Language Models (LLMs), are evolving into trusted conversational partners that actively shape consumer decisions. This fundamental shift