Actionable Steps to Improve Your Brand's AI Visibility

The digital landscape is changing at a rapid pace. As conversational AI becomes the new search engine for millions, a brand's success is no longer just about ranking in a list of links. It's about being recognized, understood, and recommended by AI—a new key performance indicator we call AI visibility.

While the theory behind Generative Engine Optimization (GEO) is crucial, this article provides a practical, four-step action plan to help you start improving your brand's AI visibility today. This is your roadmap to transitioning from a click-centric mindset to one that thrives on being a trusted source for AI, with the essential tools and framework provided by Mention Network.

Step 1: Conduct an AI Visibility Audit

Intent-centric query: How do I know how AI currently represents my brand?

Before you can improve your brand's standing with AI, you need to establish a baseline. An AI visibility audit is the first, most critical step. Without it, you’re flying blind.

• Manual Audit: Start by asking leading LLMs (like Gemini, ChatGPT, or Claude) about your brand. Ask questions like: "What is [Your Brand]?" or "What services does [Your Brand] offer?" Pay close attention to the accuracy, tone, and depth of the answers.
• The Data-Driven Approach: For a comprehensive, scalable audit, a specialized tool is essential. Mention Network's AI Visibility Report is designed to solve this exact problem. It provides a detailed, data-driven analysis of how your brand is being represented across multiple LLMs, identifying inconsistencies, measuring sentiment, and pinpointing opportunities for improvement. This report is your starting point for any GEO strategy.

This audit provides a clear starting point and helps you prioritize which areas of your GEO strategy need the most attention.

Step 2: Optimize for Factual Accuracy & Structured Data

Intent-centric query: How can I make my brand's information easy for AI to use?

LLMs are prone to "hallucinations" or inaccuracies, especially when they encounter conflicting information. The best way to combat this is to make your brand the undisputed single source of truth. Mention Network's platform is built to help you track this, ensuring that what you publish is what AI actually says.

• Implement Structured Data (Schema Markup): Use structured data on your website to explicitly tell AI what your brand is. Schema markup for "Organization," "Product," and "LocalBusiness" is crucial. This provides a clear, machine-readable signal that helps LLMs understand your brand's core facts, services, and location (e.g., a business address in Hanoi, Vietnam).
• Create a Definitive "About Us" Page: Your "About Us" page should be more than just a mission statement. It should serve as a comprehensive, factual resource about your brand's history, mission, key leaders, and services. This page is a prime target for AI to use when summarizing your company.
• Ensure Consistent NAP Data: For businesses in Hanoi and beyond, maintaining consistent Name, Address, and Phone number (NAP) data across your website, Google Business Profile, and other directories is vital for local search and preventing AI hallucinations.

By taking these steps, you build a foundation of accuracy that makes it easier for LLMs to represent your brand correctly and authoritatively.

Step 3: Publish Authoritative, Intent-Centric Content

Intent-centric query: What kind of content should I be creating for AI?

The days of keyword-stuffed articles are over. To improve your AI visibility, your content strategy must shift to a focus on authority and intent.

• Embrace E-E-A-T: Create content that demonstrates strong E-E-A-T (Expertise, Experience, Authoritativeness, and Trustworthiness). LLMs are trained to prioritize high-quality, trustworthy sources. This means publishing content that provides unique insights, solves complex problems, or is based on original research. For example, a detailed "how-to" guide that positions your brand as the leading expert in a niche is far more valuable than a generic blog post.
• Answer the Right Questions: Your content should directly and comprehensively answer the questions your target audience is asking. Use an FAQ section on your website and in your content to make it easier for AI to find and use these answers.
• Structured for Clarity: Use clear headings, bulleted lists, and tables to make your content digestible not just for humans, but for AI models that are looking for concise, structured information to synthesize.

This new content approach helps you build the reputation of a trusted source, which is a core pillar of Generative Engine Optimization (GEO).

Step 4: Actively Build Your Brand's Digital Reputation

Intent-centric query: How do I get more positive mentions and recommendations from AI?

AI models learn about your brand from what the entire internet says about you. A proactive AI reputation management strategy is therefore critical for earning positive brand mentions and recommendations.

• Encourage Reviews and Testimonials: Positive reviews on platforms like Google, Yelp, or industry-specific sites are a strong signal of trust. Actively encourage satisfied customers to leave reviews, as this social proof is analyzed by AI.
• Secure Press and Industry Coverage: Earn mentions and backlinks from reputable news outlets and industry publications. When an AI sees your brand mentioned in a top-tier source, it increases your authority score.
• Engage with Your Community: Actively manage your social media presence and engage in community discussions. This not only builds brand loyalty but also generates data that AI can use to understand your brand's reputation and expertise. The decentralized data network of Mention Network is a new way to measure the impact of these efforts across the web.

These steps help you build a positive and authoritative digital presence that makes it easier for LLMs to recommend you over competitors.

Putting It All Together with GEO

Improving your brand's AI visibility is a continuous, four-step process: Audit, Optimize, Create, and Build. By following this actionable guide, you can transition from a passive approach to a proactive Generative Engine Optimization (GEO) strategy. The rise of conversational AI represents a significant shift, and by taking these steps, you can ensure your brand remains a relevant and trusted source in this new digital era.

Mention Network provides the essential data and tools to guide your GEO strategy every step of the way. The AI Visibility Report helps you with Step 1 (the Audit), while the data it provides on brand mentions and reputation helps you refine your efforts in Steps 2, 3, and 4. It provides the feedback loop you need to ensure your actions are having a measurable impact. To learn more, read our pillar article on how AI interfaces are replacing search.

FAQ

How often should I perform an AI Visibility Audit?

Just like with traditional SEO, an AI visibility audit is an ongoing process. We recommend performing a comprehensive audit every quarter. This allows you to track your progress and adjust your GEO strategy in response to how LLMs are evolving. Mention Network's AI Visibility Report can automate much of this process for you.

What is the difference between structured data and regular content?

Regular content is written for human readability. Structured data is code (like Schema markup) that is added to your website to explicitly define the information on the page for machines, including search engine bots and LLMs. While an AI can read regular content, it can understand structured data with greater speed and accuracy.

How does Mention Network help with these actionable steps?

Mention Network is the only platform that provides the essential data and tools to guide your GEO strategy. The AI Visibility Report helps you with Step 1 (the Audit), while the data it provides on brand mentions and reputation helps you refine your efforts in Steps 2, 3, and 4. It provides the feedback loop you need to ensure your actions are having a measurable impact on your AI visibility.

How quickly can I expect to see results from a GEO strategy?

Improving AI visibility is a long-term investment, not a quick fix. You may start to see improvements in your brand's mentions and representation within a few months, but significant gains in authority and recommendation preference will build over time with a consistent GEO strategy.